A meta description is the short paragraph of text that appears under your page’s URL in the search results. Although it doesn’t directly affect your page’s ranking, it is important for convincing someone to click through to your website. In a recent blog post, Google shared 4 examples of how to improve a meta description. Here are those tips: 1. Make sure your descriptions are unique and relevant to each page 2. Use natural language that is easy to read and understand 3. Keep your descriptions short and to the point 4. Use calls to action to encourage clicks. To get more guide read on Wave Digital
What is a meta description?
A meta description is a short description of the content of a web page. It is typically used by search engines to display a brief summary of the page in their search results. The meta description can be up to 158 characters long.
In order to improve your meta description, Google recommends including information that is:
– Relevant to the user’s query
– Accurate and specific
– Compelling and appealing
– Evokes a positive emotion
Some tips for writing an effective meta description include:
– Use natural language and avoid keyword stuffing
– Write compelling copy that draws the reader in
– Focus on one key message or benefit
Why are meta descriptions important?
Meta descriptions are important because they give users a snapshot of what your article is about. They also help Google understand the context of your article and can be used to influence a user’s click-through rate (CTR).
Google’s examples of good meta descriptions
Google provided a few examples of what it would consider to be good meta descriptions:
1. “This is a description of the page that will show up in search results.”
2. “This is a longer description of the page that will show up in search results.”
3. “This is an even longer description of the page that will show up in search results, and it’s much more informative!”
As you can see, Google likes meta descriptions that are concise and informative. A good rule of thumb is to keep your meta descriptions between 150-160 characters so that they’re easy for users to read.
How to write a good meta description
A meta description is the short text that appears underneath your page’s title in the search engine results pages (SERPs). It’s important to write a good meta description because it can help improve your click-through rate (CTR) and, as a result, your organic traffic.
Google has shared some examples of how you can write a good meta description:
1. Make sure your meta descriptions are unique and relevant to the page they’re on: This ensures that your CTR is higher because people are more likely to click on a result that’s relevant to their search query.
2. Use actionable language: Language that encourages people to click on your result, e.g., “Find out how to improve your CTR” or “Get tips for writing better meta descriptions.”
3. Keep it short and sweet: Meta descriptions should be between 150-160 characters so that they’re not cut off in the SERPs.
4. Include keywords: Include relevant keywords in your meta descriptions so that people know what your page is about and are more likely to click on it.
Tips for improving your meta descriptions
1. Keep your meta descriptions clear and concise
2. Use unique and keyword rich descriptions
3. Focus on creating value for the user
4. Keep your meta descriptions under 155 characters
5. Test different versions of your meta description
6. Monitor your click-through rate (CTR)